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عمومی::
بازار عمودی
Focus on vertical markets.
While the generic value of a given category of offer may be waning, adaptations to particular vertical markets and their market-specific challenges often create opportunities to renew earnings and growth potential.
By these criteria, narrow vertical markets often bring higher rewards than broad mass markets.
Why, then, don't companies pursue vertical markets more aggressively?
Their answer is that their investors demand greater absolute returns than can come from any particular vertical market.
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